About us

The Walliquee team was born not from a desire to make quick money, but from repeatedly facing the same challenge: most people trying to promote themselves or their projects in social media simply get lost in the overwhelming flow of information. Some start copying other people’s posts, some spend months experimenting without any system, some read dozens of articles and courses but still don’t understand why nothing works in their specific case.

This situation was deeply familiar to every one of us. In 2022–2023 we were going through exactly the same path: launching our own projects, managing pages for friends and small brands, constantly feeling “I’m doing something wrong, but what exactly?”. We spent hours searching for the “perfect strategy”, tested dozens of approaches, reviewed hundreds of examples, but results often remained random. That’s when we realized: the problem isn’t lack of knowledge — it’s lack of structure that would let you quickly find what actually works for your niche and audience.

We started documenting everything that worked and everything that didn’t. We kept notes, built tables, made our own checklists, organized observations. Over time those notes turned into internal guides for ourselves and a few close colleagues. When we shared them with a small group of friends — the reaction was immediate: “Why hasn’t anyone explained it this simply and clearly before?”. That moment became the turning point. We understood there was a real need for materials that don’t promise but provide clear tools: how to understand a niche, how to plan content, how to read data, how to build stable processes.

That’s how the first full Walliquee course appeared in December 2025. We didn’t aim to create “the best product on the market” — we simply gathered everything we use daily ourselves and shaped it into a clear, step-by-step format. Our mission is straightforward: help people working in social media promotion move from chaos and constant guessing to systematic understanding of what’s happening in their accounts. We want everyone who goes through our materials to be able to independently answer “why this post worked and that one didn’t”, “what my audience actually needs right now”, “how not to burn out from endless content creation”.

We don’t position ourselves as “gurus” or “experts with million-follower accounts”. We are practicing people who work with accounts every day, test, make mistakes, analyze, and record results. That’s why our guides are filled with real examples from different niches, not general statements. We believe the best learning happens when you see how something works in practice, not just hear theory.

Today Walliquee is a small but tight-knit team of practitioners who continue improving materials, adding new examples, and updating information according to changes in the digital environment. We don’t chase numbers of students — we care that everyone who buys our materials gets real value and can apply the knowledge already next week.

Credentials & Experience

Collectively the Walliquee team has over 25 years of combined hands-on work in social media promotion across various niches and project sizes. We have managed more than 80 accounts (personal brands, small businesses, online communities, service providers) from zero to stable regular activity. During this time we have created and analyzed over 15,000 posts, tested hundreds of content combinations, and built dozens of repeatable processes that teams still use today.

We have worked with independent creators, local service businesses, online education projects, handmade brands, wellness professionals, and freelance specialists. Among the most memorable results are accounts that went from 0 to 8–15k engaged followers with organic-first approaches, several projects that built sustainable posting rhythms lasting over 18 months without burnout, and multiple niche communities that grew through consistent value-driven content rather than paid boosts.

We have taught and mentored over 400 people through private workshops, small-group programs, and one-on-one consultations before launching public materials. Many of them still send us updates: “Your checklist saved me 3 hours a week”, “Finally understood why my reach dropped — applied your analytics steps and fixed it in two weeks”. These messages are the main reason we keep creating.

Our approach has always been practical: everything we teach has been tested in real accounts first. We don’t share theory we haven’t applied ourselves. That’s why our guides contain hundreds of real screenshots, before/after examples, actual comment patterns, and step-by-step frameworks pulled directly from daily work.

We created Walliquee because we wished such clear, no-fluff materials had existed when we were starting. Now we’re making sure others don’t have to spend years figuring it out the hard way.