Sage Harlow —

Author and Niche Insight Researcher

Sage Harlow is a niche insight researcher who has spent over 7 years systematically studying audience behavior and needs across various online communication fields. Her work always begins with real conversations: she collects, analyzes, and organizes thousands of comments, questions, reviews, and discussions people leave in everyday digital spaces. These raw insights become the foundation for creating content that truly resonates with people.

Sage grew up in a small town where she early understood the importance of truly hearing the voices around her. After graduating university with a degree in communications and sociology, she spent several years working in small teams responsible for gathering client and audience feedback. That’s when she noticed most decisions were made on assumptions rather than real data — this became the spark that led her to start keeping daily notes: what people write, what bothers them, which words they repeat most often.

Over the years Sage evolved from simple comment collection to building complete insight analysis systems. She developed her own methods for categorizing pains, motivations, and behavior patterns that allow quickly identifying the “strong sides” of any niche. Her approach is always practical: no abstract theories — only concrete examples from real projects. During this time she studied more than 40 different niches — from handmade products and healthy eating to freelancing, psychology, and local services. Each niche taught her new lessons about how people articulate their true needs.

Among her key accomplishments is creating a library of over 12,000 analyzed phrases and queries, which is used as an internal resource for the teams she works with.

She also systematized the “deep niche immersion” process, which now consists of 9 stages and allows getting a clear audience picture in 10–14 days. Sage regularly runs internal workshops for colleagues, teaching how to turn raw data into actionable insights without wasting time.

Previously Sage worked on content for several independent projects: she prepared materials for online communities where people sought practical everyday advice, and helped small brands find unique angles of presentation. Her texts and recommendations were always based on what people actually say, not on what they “should” want. This honesty is why her materials earned high levels of trust.

The course you are currently studying was created by Sage in December 2025. The idea was born after yet another project where a team spent months on a launch but didn’t get the expected response precisely because they didn’t understand the audience’s real needs. Sage realized there was a lack of a simple, structured material that would show how to quickly and without extra cost find what truly matters to people. She decided to gather all her experience in one place — without excess theory, with a large number of real examples and step-by-step instructions.

This course is not an attempt to teach “everything,” but a tool that helps you independently conduct niche research and find answers to the question “What does my audience actually need?”. Sage invested over 400 hours into it: selecting examples, testing methods, writing texts, and checking for clarity. She wanted everyone who goes through the materials to be able to apply this knowledge in their own projects within a few weeks and see how content becomes more relevant and natural.

Sage lives in Portland, Oregon, where she loves walking forest trails and observing how people interact in the real world — this helps her better understand digital conversations. She believes the best content is born when we listen rather than try to impose. Her main goal is to make sure everyone who creates materials for others does it with understanding and respect for the audience.